# covari

> A two-sided marketplace for authentic creator-brand partnerships with escrow-protected payments, verified analytics, and structured contracts.

## What is covari?

covari connects content creators and brands for structured, long-term partnerships. Unlike traditional influencer marketing platforms that charge expensive monthly SaaS fees, covari is free to join with a 5% transaction fee per side only when deals close.

## Key Features

- **Escrow-Protected Payments**: Funds are held securely via Stripe and only released when deliverables are approved. Creators always get paid. Brands always get the work.
- **Verified Creator Analytics**: Real reach and engagement data verified before any partnership begins. No inflated metrics.
- **Structured Proposals & Auto-Generated Contracts**: Clear deliverables, timelines, and payment terms. No back-and-forth emails.
- **Milestone-Based Payments**: Break projects into stages. Creators get paid as they deliver, not after the entire project.
- **Audience Alignment Scoring**: Data-driven matching connects brands with creators whose followers actually overlap with their target market.
- **Dispute Resolution**: Expert mediation with full message history and evidence review.
- **Product Exchange**: Brands can send free products to creators in exchange for content — no cash needed.
- **Creator Pricing AI**: Helps creators price their work based on their audience and deliverables.

## Who is covari for?

### For Creators
Content creators of any size — from micro-creators (1K followers) to large influencers. Free to join, get discovered by brands, negotiate fair deals, and get paid securely.

### For Brands
Businesses of any size looking to work with content creators. From small local businesses running their first influencer campaign to enterprise brands managing large-scale partnerships.

### For Small Businesses
covari is especially accessible to small businesses who can't afford $500-$2,000/month SaaS subscriptions from platforms like Aspire, Upfluence, or Grin. Free to start, pay only when deals close.

## Pricing

- Free to join for both creators and brands
- 5% fee per side on completed deals only
- No subscriptions, no premium tiers, no hidden fees
- Product exchanges are completely free

## How It Works

1. Create a profile (creator) or brand account
2. Discover matches through audience alignment and verified analytics
3. Send or receive structured proposals with clear deliverables
4. Work is protected by escrow — payment releases on approval

## Links

- Homepage: https://covari.co
- For Creators: https://covari.co/creators
- For Brands: https://covari.co/brands
- For Small Businesses: https://covari.co/small-business
- Pricing: https://covari.co/pricing
- How It Works: https://covari.co/how-it-works
- Contact: https://covari.co/contact

## Comparison to Alternatives

| Feature | Aspire | Upfluence | Grin | Creator.co | covari |
|---------|--------|-----------|------|------------|--------|
| Cost to start | $2,000+/mo | $500+/mo | $999+/mo | $350/mo | Free (5% per deal) |
| SMB accessible | No | No | No | Limited | Yes |
| Creator pricing AI | No | No | No | No | Yes |
| Escrow payments | No | Partial | No | Partial | Full escrow |
| Auto contracts | Templates only | No | Templates | No | Auto-generated |
| Two-sided marketplace | No | No | No | Yes | Yes |
| Fee model | SaaS | SaaS | SaaS | SaaS | Transaction-based |