About covari

The creator economy runs
on DMs and hope.

Rates get guessed. Terms get agreed in a comment thread. Invoices go unanswered for six weeks. covari is the part that was supposed to exist by now — the pricing, the paperwork and the payments, done properly, for both sides at once.

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Founded 2025 · Built by creators and marketers who've lived these problems
From the founder

The process needed to be simpler. So I built it.

Four years at Goldman Sachs, then a career as an influencer, then advising brands on creative and content. That pipeline put me on both sides of the same deal, and both sides were stuck with the same mess.

As a creator I had no reference price, no standard scope, and no way to chase an invoice that sat unanswered. On the brand side I watched budgets get spent twice: once on the creator, once on the layers in between. At Goldman, deals closed with terms on paper. Here they closed in DMs.

So covari puts the whole deal in one place. Rates, scope, contracts and payment, simple enough to get through in an afternoon. The rest of this page is how it works.

Connor Mulholland

Founder & CEO, covari

Why we exist

Two people, one deal, and no shared floor to stand on.

A brand wants a creator. The creator wants the work. Between them sits a negotiation neither side is equipped to run: no reference price, no standard scope, no contract, and no guarantee anyone gets paid at the end of it. So both sides improvise. The brand overpays or underpays and never finds out which. The creator names a number, holds their breath, and learns three months later it was half what the next person charged.

That gap is where the money goes. Into agency retainers for work a form could do. Into software billed monthly whether a campaign runs or not. Into the unpaid hours both sides spend on admin they never agreed to and can't invoice for.

We don't want to be the middleman. We want to make the middleman unnecessary.

So covari closes the gap with structure instead of a person taking a percentage. Rates are calculated from real, connected analytics. Offers arrive as proposals with scope and deliverables already attached. Money is collected before the work starts and released when it's approved. Contracts write themselves. Every one of those used to be somebody's unpaid, resented job. Now it is software, and it is the same software on both sides of the table.

The business model

Every way covari makes money.

5% from the brand, 5% from the creator, when a deal closes. That is the entire list. There is no second revenue line, no data being resold, and no month where we get paid for deals that didn't happen.

What the 5% pays for
  • —Stripe processing & payouts
  • —Payment protection & refunds
  • —Contracts & invoicing
  • —Non-delivery cover
  • —Dispute mediation
What we never charge for
  • —Subscriptions or seats
  • —Listing or profile fees
  • —Placement in search or matching
  • —Onboarding or setup
  • —Sending or receiving offers

If a campaign doesn't work, we don't get paid for it either. That is the incentive we wanted — and the reason the fee sits where it does.

2025
founded
5%
per side — the only fee
$0
to join, forever
2 days
from approval to payout
Plainly

What covari isn't.

Not an agency

We don't represent either side, we don't negotiate on anyone's behalf, and we don't take a cut of the relationship once you've found each other.

Not a subscription

There is no seat to buy, no plan to upgrade, and no annual contract that renews whether you ran a campaign or not.

Not a follower database

Reach and engagement come from accounts creators connect themselves. Scraped estimates are guesses wearing a suit.

Not a content mill

Scope is agreed in writing before anyone films. “Could you just do one more version” is a new deal, not a favour.

Built for the deal
you haven't closed yet.

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Free to join · 5% only when a deal closes · Stripe-secured