How much should you charge for sponsored content?
Free calculator for Instagram, YouTube, and TikTok creators. Get a personalized rate estimate based on your followers, engagement, and niche.
How much should I charge for a sponsored post?
Sponsored post rates depend on your platform, follower count, engagement rate, and content niche. A creator with 50,000 Instagram followers and 5% engagement in the beauty niche can typically charge $400–$800 per post. Finance and luxury niches command higher rates due to higher advertiser CPMs, while entertainment and comedy niches have lower baseline rates. Use the calculator above to get a personalized estimate based on your actual metrics.
How do influencer rates work?
Influencer rates are typically based on CPM (cost per thousand views), adjusted for engagement rate and content niche. The calculator uses platform-specific CPMs — Instagram averages $45, YouTube $55, and TikTok $18 per thousand views — and multiplies by your estimated reach. Higher engagement rates command premium pricing because they indicate an active, interested audience that is more likely to take action on brand recommendations.
What is a good engagement rate?
Average engagement rates vary by platform: Instagram averages 4%, TikTok averages 7%, and YouTube averages 3.5%. Rates above these averages indicate higher audience quality and typically command premium pricing. Micro-creators (10K–100K followers) often have higher engagement rates than large creators, which can translate to higher per-post rates relative to follower count.
Why do rates vary by niche?
Advertiser CPMs vary significantly by industry. Finance and luxury brands pay premium CPMs because their products have high margins and high customer lifetime value. Beauty, fashion, fitness, and tech niches command above-average rates due to strong purchase intent. General lifestyle, entertainment, and comedy niches have lower baseline CPMs but often compensate with higher reach and engagement volumes.