Frequently Asked Questions
Everything you need to know about covari, from pricing to payment protection.
General
What is covari?
covari is a two-sided marketplace that connects content creators and brands for structured partnerships. Brands find creators with verified audiences, send structured proposals, and pay securely through Stripe. Creators get discovered, negotiate fair deals, and get paid automatically when deliverables are approved.
Is there a free influencer marketing platform?
Yes. covari is completely free to join — no subscriptions, no monthly fees, no setup costs, and no feature gates. Both creators and brands get full access to AI matching, proposals, contracts, and secure payments from day one. The only fee is 5% per side when a paid deal closes successfully.
How is covari different from other influencer marketing platforms?
Most influencer platforms charge $500–$2,000+ per month in SaaS fees whether your campaigns succeed or not. covari is free to join and only charges 5% per side when deals close. Every deal includes payment protection through Stripe, AI-powered creator matching, and auto-generated contracts.
Who can use covari?
Any content creator with at least 1,000 followers on any platform can join as a creator. Any business — from solo founders to enterprise brands — can join as a brand. Both sides join free.
Pricing & Fees
How much does covari cost?
covari is free to join. The only platform fee is 5% per side on completed paid deals. Stripe's standard processing fee (2.9% + 30¢) applies on top. Product exchanges on covari+ have zero platform fees.
When does the 5% fee get charged?
The fee is only charged when a paid deal is completed and payment is released. If a deal doesn't go through, you pay nothing.
Are there any hidden fees?
No. The 5% per side is the only platform fee on paid deals. Stripe's processing fee is clearly shown before you confirm any transaction. There are no subscriptions, setup fees, or premium tiers required to use the core platform.
What is covari+?
covari+ is a $99/month upgrade that gives you access to the Product Exchange — a marketplace for product-for-content deals where brands send products to creators in exchange for content. covari+ members pay zero platform fees on all product exchanges.
For Creators
How do creators get paid on covari?
When a brand accepts your proposal or you accept theirs, funds are held securely via Stripe. As you deliver each milestone, the brand approves it and payment releases automatically to your connected Stripe account. You always get paid for approved work.
How does payment protection work for influencer deals?
covari uses Stripe to protect both sides. When a deal is agreed, the brand's payment is held securely by Stripe — not by covari. Funds release to the creator only when the brand approves each deliverable. If there's a dispute, covari provides mediation with full message history and evidence review.
Do I need a minimum follower count to join?
You need at least 1,000 followers on one connected platform. covari serves creators of all sizes — from micro-creators to large influencers.
How does AI pricing work for creators?
covari's AI analyzes your audience size, engagement rates, platform, and content niche to suggest fair pricing for your deliverables. You can use the suggested price or set your own — it's a starting point, not a requirement.
For Brands
How do brands find creators on covari?
covari uses AI-powered audience alignment to match brands with creators whose followers overlap with the brand's target market. You define your audience, budget, and campaign goals, and covari surfaces the most relevant creators with verified analytics.
What is audience alignment scoring?
Audience alignment scoring analyzes a creator's follower demographics, interests, and engagement patterns to determine how well they match a brand's target audience. Higher alignment means a brand's message reaches the right people.
Can I run my first influencer campaign for free?
Yes. Joining covari is free and there are no monthly fees. You only pay the 5% platform fee when a deal closes, plus Stripe's processing fee. This makes covari accessible to small businesses running their first campaign.
Security & Trust
Is covari safe to use for payments?
Yes. All payments are processed through Stripe, the same payment infrastructure used by Amazon, Google, and Shopify. Funds are held securely and only released when deliverables are approved. covari never has direct access to your payment details.
What happens if there's a dispute?
covari provides dispute resolution with full message history and evidence review. Both sides can submit evidence, and covari mediates to reach a fair outcome. Funds aren't released until disputes are resolved.
Are creator analytics verified?
Yes. covari verifies creator analytics through direct API connections to social platforms. This prevents inflated metrics and ensures brands see real audience data before committing to a partnership.