How much does an influencer cost?

Enter your budget, platform and niche. See what creators of each size cost per post, and how many posts your budget covers.

$2,000 covers $1,904 of creator work plus covari's 5% fee ($96). Estimated cost per Instagram post:

  • Nano (5K followers)
    $78–$122 per post · ~1.5K views each
    20 posts
    ~30K views total
  • Micro (25K followers)
    $387–$604 per post · ~7.5K views each
    4 posts
    ~30K views total
  • Mid-tier (100K followers)
    $1,550–$2,419 per post · ~30K views each
    1 post
    ~30K views total
  • Macro (500K followers)
    $7,749–$12,096 per post · ~150K views each
    Over budget
    about $9,450 each

Estimates from covari's pricing model at average Instagram engagement (4%), not quotes. Real prices depend on each creator's audience and engagement; covari prices every offer at fair market when it drafts your campaign, and you only pay for offers creators accept.

Free to set up. 5% only when a creator accepts.

How much does an influencer cost per post?

It depends mostly on audience size, platform and niche. In covari's pricing model, an Instagram beauty creator with 25,000 followers and average engagement comes out at roughly $390–$600 per post, and one with 5,000 followers at roughly $80–$120. TikTok rates run lower per follower because TikTok ad rates are lower; YouTube rates run higher. Use the calculator above for your platform and niche.

Is it better to hire one large creator or several small ones?

In this model the price per post rises roughly in line with expected views, so the same budget reaches about the same total views either way. The difference is shape: several small creators give you more posts, more voices and less risk that one post underperforms; one large creator is simpler to manage and gives a single, bigger moment. The calculator shows the options side by side for your budget.

What does covari charge brands?

Setting up is free. covari adds a 5% fee to what you pay creators, and you are charged only for offers a creator accepts. Payment is held by Stripe and released to the creator per deliverable when you approve it; drafts you don't respond to are approved automatically after 7 days.

Do I have to find creators and set prices myself?

No. Paste your website and covari drafts the campaign — audience, platforms, content and creative briefs — matches creators and drafts one offer per creator priced at fair market. You set the budget, review and edit, then send.

How accurate are these numbers?

They are planning estimates, not quotes. The model starts from typical cost per thousand views on each platform, the share of followers a post usually reaches, average engagement for the platform and a niche adjustment. Real prices vary with each creator's audience, engagement and the work you ask for, such as extra deliverables or paid-ads usage rights.

Are you a creator? Use the creator pricing calculator to estimate what to charge from your own followers and engagement.