How campaigns work
You don't write a brief or search for creators. Paste your website and covari drafts the campaign: the audience, the platforms, the content and a brief for each format. Then it matches creators and drafts one offer per creator at fair market value.
You set the budget, review and edit, and send. Your card is charged only for offers creators accept.
Step by step
- Start a campaign and paste your website. covari drafts the campaign from it. Edit anything before you continue.
- Review your matches. Each matched creator comes with a drafted offer at fair market value. Adjust an offer or remove a creator.
- Add a card in Settings → Billing, set your budget and send. Sending authorizes your budget, with the 5% fee included.
- Creators answer. Creators on covari can accept, decline or suggest different terms. Creators you invite by email can accept or decline.
- Approve the work. Each deliverable is submitted as a draft. Approve it to release its share of the payment, or request changes.
How creators are matched
covari matches creators on niche, audience, engagement, platforms and how well their usual rates fit your budget. Creators who set themselves to At capacity or On hiatus are left out.
There is no open directory to browse. Besides campaign matching, you can save creators, see everyone you've worked with under Creators, and send an offer or a message from any creator's profile.
What creator profiles show
Followers, engagement rate and average views for each connected platform (Instagram, YouTube, TikTok), a short audience summary when the platform provides it (the share in the US, UK, Canada, Australia and Europe, and the share aged 18–44), their work, and reviews from other brands.
If you see Early Access
Some accounts don't have the campaign tool yet. Request access from that screen, or redeem an access code if you have one. In the meantime you can send an offer from any creator's profile.